Every missed call became a captured lead. $342k a year stopped walking out the door.
A seven-year residential sparky with no shortage of demand. Losing it the moment his phone rang on a ladder.
The owner has run this residential electrical business out of Palm Beach since 2019. Residential work, mostly word-of-mouth and Google Maps, growing steadily off reputation alone. By 2025 he was running with one apprentice and a calendar that was already too full.
The problem wasn't getting work. It was getting caught. The sparky was on jobs from 7am, hands-busy. Every day he'd surface to a voicemail box full of "hi mate, just looking for a quote". By the time he called back at 6pm, half had already rung the next sparky on the list.
When we mapped his actual call log over two weeks, the number was confronting: 3 to 5 missed calls per day, 60-70% of them never returning. The pipeline wasn't broken. It was bleeding out at the front door.
Three gaps that compounded. Every missed call multiplied the leakage.
Capture the call the second it rang out. Qualify the job before he stepped off the ladder.
We didn't try to fix his calendar or get him answering more calls. He's a sparky. He's on tools, not a phone. The job was to capture leads when his hands were full and feed him pre-qualified jobs he could quote in the evening, fast.
Before the system and the first month after.
Five weeks after the system went live.
From the owner.
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