We found $2.4M leaking from 40 Gold Coast service businesses. We'll find yours in 10 days.
The leaks aren't in your marketing. They're in how deals come in and how jobs get done. We map them, fix them, and hand back a working system. Built on the Gold Coast, for operators who run real teams.
$2.4M+ recovered · 40+ Gold Coast businesses rebuilt · since Q2 2025
15 minutes · No obligation
By the numbers
Six weeks after we wire it in.
Every deal that didn't close. Every hour you can't account for. Same problem.
Leads going cold in the first 4 hours
A lead not followed up within 4 hours is 10× harder to close. Your best people are busy. The follow-up doesn't happen. The deal dies quietly.
Tasks falling through internal handoffs
Sales hands it off, ops never picks it up. Or picks it up twice. Or rebuilds the proposal because nobody can find the original. The deal closed, but the job ran three weeks late.
Work you shouldn't have to do yourself
Quotes typed by hand. Invoice reminders chased manually. Customer data re-entered across Xero, your CRM, and Trello. The tasks an automation should handle, eating your week.
Broken systems. Fixed ones.
We keep seeing the same 2–3 breakdowns across different businesses.
Leadflow and workflow, working in 10 days.
Map every leak
We capture your baseline: leads per week, close rate, follow-up time, admin hours, handoff delays, biggest bottleneck. One-page diagnostic shows where deals are dying and where hours are leaking.
Define the fix
We design the simplest system that closes your specific leaks and automates the manual work draining your week. Tools chosen to match what your team already uses, not what we prefer.
Wire it in live
We build and activate the system. Automation sequences live, workflow handoffs wired, manual tasks off your plate. Trained in one session. Run on your real data, with you watching. We don't walk away.
We had 25 leads a week and were closing 5 or 6. Six weeks after Lucra wired in the follow-up system, we're seeing 38 leads a week and closing 10 or 11. The system catches what we used to drop.
View case studiesThe quoting process used to eat half a day. Lucra wired it to our scheduling system. Quotes go out automatically when a job's confirmed. We're landing 3-4 more jobs a month that we used to miss.
Client onboarding was a mess of emails and PDF forms. It's all automatic now. Intake to first meeting without us touching it. Two hours back for every new client.
Josh (systems architecture, blockchain infrastructure, MIT Online), Matt (quant finance and modelling), and Rayan Aliane (aerospace design) built Lucra after fixing infrastructure gaps across global systems-based businesses. The leadflow and workflow problems services businesses hit are the same gaps, at smaller scale. We build the fix in 10 days.
Common questions before booking.
How much does it cost?
The 15-minute audit is free. After that, we quote a build fee (scoped to the leaks we find. Every engagement is boutique) plus an ongoing monthly service fee for maintenance and tuning. Both numbers in writing before you commit.
Are you based on the Gold Coast?
Yes. We're a Gold Coast operation and most of the businesses we've rebuilt are within half an hour of us, from Southport down to Tweed Heads. We can run the audit on a call or in person. Being local means we already know the trades, cafes, salons, and studios we build for, because they're the businesses around us.
Will this work for my industry?
We've shipped systems for Gold Coast trades, agencies, professional services, real estate, healthcare practices, fitness studios, and hospitality. The patterns are the same: leads going cold, handoffs failing, admin eating hours. If you're 5 to 20 people and selling services with a sales or ops handoff, it works. If you're DTC e-commerce or pure SaaS, we'll tell you on the call.
How is this different from a RevOps consultant?
A consultant writes a deck and hands it over. We build the actual system, wire it into the tools your team already uses, and demo it working with your real data on Day 9. The audit names the specific leak. The build closes it. You don't read about what to do. We do it.
What does the build actually include?
Whatever closes the leak. A typical build owns the path from new lead to paid invoice. Quote generation, job scheduling, internal task handoffs, customer status updates, invoice chase, review collection, plus the dashboard surfacing numbers nobody was tracking. Wired into your existing tools (Xero, your CRM, your PM tool), not a parallel stack. We name the specific deliverables in the audit.
What sets you apart from AI agencies?
Most AI agencies pivoted in when the buzz hit. We didn't. Our team. Josh on systems architecture and blockchain (MIT Online), Matt on quant finance, and Rayan Aliane on aerospace design. We spent years fixing infrastructure gaps in global systems-based businesses before we ever built for services. We know what broken operations look like at scale. The gaps we fix for a 12-person agency are the same problems, smaller. We also know what it's like to chase an invoice.
We find the leaks.
You keep the deals.
The audit is the first step. The fix takes 10 days.
Free audit · No pitch · No obligation
From the leak library
All resources →Why AI projects fail for small service businesses
Seven recurring failure points across 40 service business implementations.
Three missed calls a day costs the average tradie $342k a year
The maths, the five reasons, and the SMS auto-responder fix.
Why your Instagram DM sales channel dies at 6pm
Cafes, salons and studios losing half their after-hours enquiries.
Why a small deposit beats reminder texts for no-shows
22% to 4% no-show rate. The structural reason deposits work.
The handover gap: where won deals die in service businesses
Five recurring patterns. The window between yes and delivery.
Trial to member conversion: the 96-hour window
40% to 71% conversion, no extra ad spend. Who owns the window.
60% of trade quotes are won or lost in 72 hours
The 4-touch SMS sequence that wins inside the window. From a $342k Palm Beach rebuild.
Cafes get told to automate everything. The trick is knowing what not to touch.
Four things to automate, three to protect. The $294k Nobby Beach split.
A 5-staff service business needs 7 tools. Most have 23.
The minimum stack and what to delete. Integration tax explained.
See where your revenue is leaking.
15 minutes. We'll identify the top 3 leaks across your leadflow and workflow, and show you how to fix them. The audit is free. Build fee quoted in writing after.
You're booked.
(Sydney time)
Josh will call you at the booked time. To reschedule, reply to the email or call us.